{"id":95,"date":"2026-02-02T20:27:46","date_gmt":"2026-02-02T20:27:46","guid":{"rendered":"https:\/\/sujandeswal.com\/blog\/?p=95"},"modified":"2026-02-02T20:27:46","modified_gmt":"2026-02-02T20:27:46","slug":"what-is-gtm","status":"publish","type":"post","link":"https:\/\/sujandeswal.com\/blog\/what-is-gtm\/","title":{"rendered":"What is GTM?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tl;dr<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who<\/strong> &#8211; is it for? (your ideal customer profile aka ICP)<\/li>\n\n\n\n<li><strong>What<\/strong> &#8211; is it? (what is your value proposition)<\/li>\n\n\n\n<li><strong>How<\/strong> &#8211; will you sell it? (self-service \/ product-led growth or sales-driven) <\/li>\n\n\n\n<li><strong>Where<\/strong> &#8211; will you sell it? (your channels &#8211; paid, organic, partner)<\/li>\n\n\n\n<li><strong><em>Bonus<\/em><\/strong> &#8211; Why &#8211; you? (what&#8217;s your differentiator than others in the same category)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">If whenever someone asks you what is your GTM and you find yourself pausing, not because you don&#8217;t know the answer, but because you just can&#8217;t naturally relate to &#8220;GTM&#8221; as a word or concept (kind of like how my mind crashes momentarily thinking about &#8220;leading vs lagging&#8221; metrics) then the above system might be helpful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was inspired by <a href=\"https:\/\/tomtunguz.com\/go-to-market-guide\/#positioning\">Tomasz Tunguz&#8217;s post here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tl;dr If whenever someone asks you what is your GTM and you find yourself pausing, not because you don&#8217;t know the answer, but because you just can&#8217;t naturally relate to &#8220;GTM&#8221; as a word or concept (kind of like how my mind crashes momentarily thinking about &#8220;leading vs lagging&#8221; metrics) then the above system might&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-random"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":2,"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sujandeswal.com\/blog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}